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This introductory text for management students is exceptional in that it integrates quality as a theme throughout. Features include: * 18 chapters, making this text manageable for a one-semester course * Examples from over 125 international companies * Icons in the margins distinguishing US-based and none US-based company examples * Cases with TQM applications integrated throughout each chapter * A quality, international, ethics, and diversity exhibit in each chapter * Experiential learning excercises in each chapter * Critical thinking questions at the end of each major section within each chapter * Chapter summaries
- Format: Pocket/Paperback
- ISBN: 9781557866431
- Språk: Engelska
- Antal sidor: 280
- Utgivningsdatum: 1995-04-01
- Förlag: John Wiley & Sons Inc