Management Models of Digital Transformation

The success of a digital transformation is not a foregone conclusion. A digital transformation, as a highly complex process impacting major areas of an organization, requires a systematic approach that goes beyond individual transformation initiatives. This work analyses and integrates existing approaches to managing and coordinating a digital transformation in order to identify relevant success factors of a digital transformation, serving as a basis for the development of a systematic framework for a management model of digital transformation. The analysis reveals ten success-critical focus areas of a digital transformation, which comprise numerous success factors: Vision, goals, and strategies, Leadership, Communication, Digital culture and mindset, Digital platform, Partnership network, Capabilities, talents, and skills, Organization, coordination, and roles, Management methodologies, and Governance. A systematic framework is proposed that serves as a foundationfor the future development of a management model, addressed to executives and experts who are tasked with launching, driving, and sustaining a digital transformation.