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This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: *product differentiation *price discrimination *hiring and training workers *labor-management relations *international trade A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
- Illustratör: 88 line figures 33 tables
- Format: Inbunden
- ISBN: 9780415272889
- Språk: Engelska
- Antal sidor: 342
- Utgivningsdatum: 2002-07-01
- Förlag: Routledge