Managerial Economics

Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet. Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization. Shows how real-world firms have addressed issues discussed in the book. Emphasizes the global aspects of managerial economics and its application in the international marketplace.