bokomslag Managing Airports
Hobby & hantverk

Managing Airports

Anne Graham

Pocket

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  • 450 sidor
  • 2018
Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition has been fully revised and updated to reflect the many important developments in the management of airports including: * New content on: evolving airline models and implications for airports, self-connection, digital marketing, sensor and beacon technology, policy decisions and economic benefits, and climate change adaptation. * Updated and expanded content on: airport privatisation, economic regulation, technology within the terminal, non-aeronautical innovations, service quality and the passenger experience. * New and updated international case studies to show recent issues and theory in practice. Updated case studies from emerging economies such as China, India, and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
  • Författare: Anne Graham
  • Illustratör: color 91 Tables 2-col version of Hospitality Marketing 3e 43 Line drawings color
  • Format: Pocket/Paperback
  • ISBN: 9781138285347
  • Språk: Engelska
  • Antal sidor: 450
  • Utgivningsdatum: 2018-06-05
  • Förlag: Routledge