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The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, or pounds. This book offers concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies. It gives managerial perspectives which provides guidance for the business success.
- Format: Hæftet
- ISBN: 9788763001472
- Språk: Engelska
- Antal sidor: 287
- Utgivningsdatum: 2005-01-01
- Förlag: Copenhagen Business School