Managing by Design

Let's face it: corporate citizenship is not normally the 'go to' discipline for those leaders aiming to inspire, delight, re-frame the game and generate business-uplifting innovation. But all of that may be changing, say the authors of this special issue of the Journal of Corporate Citizenship , as business is embracing design thinking as the next frontier in competitive advantage and as corporate citizenship is rapidly emerging as a catalyst for unexpected, disruptive business innovation.