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This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.
- Illustratör: Numerous figures and tables
- Format: Inbunden
- ISBN: 9780199229833
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2007-09-01
- Förlag: OUP Oxford