bokomslag Managing Innovation Within Networks
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Managing Innovation Within Networks

Wim Biemans

Pocket

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Andra format:

  • 294 sidor
  • 2020
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
  • Författare: Wim Biemans
  • Format: Pocket/Paperback
  • ISBN: 9781138574137
  • Språk: Engelska
  • Antal sidor: 294
  • Utgivningsdatum: 2020-01-28
  • Förlag: Routledge