bokomslag Managing Networks in International Business
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Managing Networks in International Business

M Forsgren J Johanson

Inbunden

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  • 272 sidor
  • 1992
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
  • Författare: M Forsgren, J Johanson
  • Illustratör: black & white illustrations
  • Format: Inbunden
  • ISBN: 9782881245053
  • Språk: Engelska
  • Antal sidor: 272
  • Utgivningsdatum: 1992-01-01
  • Förlag: Gordon & Breach Science Publishers SA