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The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
- Illustratör: black & white illustrations
- Format: Inbunden
- ISBN: 9782881245053
- Språk: Engelska
- Antal sidor: 272
- Utgivningsdatum: 1992-01-01
- Förlag: Gordon & Breach Science Publishers SA