bokomslag Managing New Product Innovation
Samhälle & debatt

Managing New Product Innovation

B Jerrard R Newport Trueman

Inbunden

2529:-

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  • 260 sidor
  • 1998
New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy. Not only practitioners but also students of industrial design and management should find this a valuable contribution to the subject.
  • Författare: B Jerrard, R Newport, Trueman
  • Illustratör: index
  • Format: Inbunden
  • ISBN: 9780748408597
  • Språk: Engelska
  • Antal sidor: 260
  • Utgivningsdatum: 1998-08-01
  • Förlag: Taylor & Francis Ltd