Market potential of the Ruma(c) Marker-System in the Canadian market for illicit drug testing

Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Cologne University of Applied Sciences (Fakultt fr Wirtschaftswissenschaften), language: English, abstract: The German company Ruma GmbH has recognized the large demand
for drug tests, and developed a new patented testing procedure, the Ruma
Marker-System. The firm already operates in eleven countries and is
seeking further international opportunities. This thesis will therefore analyze the
Canadian market for illicit drug testing, evaluate the potential of the Marker, and
give the company a recommendation regarding a possible market entry.