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Summarizing essential measurements adopted by researchers, this book consists of three sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains understanding of measurement starting from definition through method explanation to practical case study.
- Format: Pocket/Paperback
- ISBN: 9780595364015
- Språk: Engelska
- Antal sidor: 204
- Utgivningsdatum: 2005-08-01
- Förlag: iUniverse