bokomslag Market Segmentation
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Market Segmentation

Malcolm McDonald

Pocket

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Andra format:

  • 492 sidor
  • 2004
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.


* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field
  • Författare: Malcolm McDonald
  • Format: Pocket/Paperback
  • ISBN: 9780750659819
  • Språk: Engelska
  • Antal sidor: 492
  • Utgivningsdatum: 2004-09-01
  • Förlag: Butterworth-Heinemann