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Harvard Business Essentials

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  • 288 sidor
  • 2006
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketers hands-on guide to turning opportunities into profits.
  • Författare: Harvard Business Essentials
  • Format: Pocket/Paperback
  • ISBN: 9781591397625
  • Språk: Engelska
  • Antal sidor: 288
  • Utgivningsdatum: 2006-02-01
  • Förlag: Harvard Business School Press

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