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A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships.
- Format: Indbundet
- ISBN: 9788763000949
- Språk: Engelska
- Antal sidor: 40
- Utgivningsdatum: 2002-01-01
- Förlag: New Era Publications International