bokomslag Marketing and Big Data Analytics in Tourism and Events
Data & IT

Marketing and Big Data Analytics in Tourism and Events

Tareq Nael Hashem Ahmad Albattat Marco Valeri Anukrati Sharma

Inbunden

5259:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 294 sidor
  • 2024
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector. This book is not just a resource for academicians, practitioners, industry players, postgraduate students, and researchers; it's a catalyst for your professional growth. It offers a roadmap for successfully implementing MkIS and BDA in tourism promotion, addressing key challenges and providing valuable insights that will shape the future of destination marketing.
  • Författare: Tareq Nael Hashem, Ahmad Albattat, Marco Valeri, Anukrati Sharma
  • Format: Inbunden
  • ISBN: 9798369333105
  • Språk: Engelska
  • Antal sidor: 294
  • Utgivningsdatum: 2024-05-31
  • Förlag: IGI Global