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The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
- Illustratör: black & white illustrations 1
- Format: Inbunden
- ISBN: 9780899301242
- Språk: Engelska
- Antal sidor: 366
- Utgivningsdatum: 1987-06-01
- Förlag: Praeger Publishers Inc