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Marketing Big Oil: Brand Lessons from the Worlds Largest Companies

Name: Marketing Big Oil: Brand Lessons from the Worlds Largest Companies
Price: 759 SEK
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Author: M Robinson
ISBN: 9781137389169

M Robinson

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153 sidor
2014

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

Författare: M Robinson
Format: Inbunden
ISBN: 9781137389169
Språk: Engelska
Antal sidor: 153
Utgivningsdatum: 2014-07-04
Förlag: Palgrave Pivot