bokomslag Marketing Blunders
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Marketing Blunders

Zalfa Laili Hamzah Ong Lin Dar

Pocket

239:-

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  • 108 sidor
  • 2020
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
  • Författare: Zalfa Laili Hamzah, Ong Lin Dar
  • Format: Pocket/Paperback
  • ISBN: 9781543761795
  • Språk: Engelska
  • Antal sidor: 108
  • Utgivningsdatum: 2020-12-21
  • Förlag: Partridge Publishing Singapore