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Marketing Ethics & Society

Name: Marketing Ethics & Society
Price: 949 SEK
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Author: Lynne Eagle
ISBN: 9781446296622

Lynne Eagle

Pocket

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320 sidor
2015

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.

The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Författare: Lynne Eagle
Format: Pocket/Paperback
ISBN: 9781446296622
Språk: Engelska
Antal sidor: 320
Utgivningsdatum: 2015-09-29
Förlag: SAGE Publications Ltd