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432 sidor
2012

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

Författare: Ruth Mortimer, Gregory Brooks, Craig Smith, Alexander Hiam
Format: Pocket/Paperback
ISBN: 9781119965169
Språk: Engelska
Antal sidor: 432
Utgivningsdatum: 2012-05-18
Förlag: John Wiley & Sons Inc