Marketing Implications Of Consumer Behavior For Market In Kedah Malay 1

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Marketing Implications Of Consumer Behavior For Market In Kedah Malay

Alqahtani Ali • Alhomayan Abdullah

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112 sidor
2014

Different amounts and types of product experience should be reflected by variation in cognitive structure. Theoretically, differences in cognitive structures should influence the cognitive processes and outcomes that involve those cognitive structures and, thereby, should also affect overt behavior. Data from an existing study are used to illustrate these ideas. Suggestions for future research are offered.

Författare: Alqahtani Ali, Alhomayan Abdullah
Format: Pocket/Paperback
ISBN: 9783659489761
Språk: Engelska
Antal sidor: 112
Utgivningsdatum: 2014-03-01
Förlag: LAP Lambert Academic Publishing