Marketing in the Tourism Industry (RLE Tourism) 1

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Marketing in the Tourism Industry (RLE Tourism)

Brian Goodall • Gregory Ashworth

Pocket

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248 sidor
2014

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Författare: Brian Goodall, Gregory Ashworth
Format: Pocket/Paperback
ISBN: 9780415751476
Språk: Engelska
Antal sidor: 248
Utgivningsdatum: 2014-03-10
Förlag: Routledge