Marketing Informatsionnogo Obshchestva

V nauchnoy literature ponyatiya informatsionnaya ekonomika, informatsionnoe obshchestvo poyavilis' v nachale 1960-kh godov. Na razvitie ekonomiki Rossii sushchestvennoe vliyanie okazyvaet Gosudarstvennaya programma Informatsionnoe obshchestvo (2011-2020 gody). Ee tsel' sostoit v poluchenii grazhdanami i organizatsiyami preimushchestv ot primeneniya informatsionnykh i telekommunikatsionnykh tekhnologiy. Yavlyayas' istochnikami innovatsiy, informatsionno-kommunikatsionnye tekhnologii stanovyatsya postoyannymi komponentami marketingovoy deyatel'nosti predpriyatiy, trebuyushchimi chyetkikh predstavleniy o metodakh organizatsii, planirovaniya, upravleniya i kontrolya. V etoy svyazi issledovanie innovatsionnykh marketingovykh strategiy v usloviyakh formirovaniya informatsionnogo obshchestva yavlyaetsya aktual'nym. V dannoy rabote izuchena rol' marketingovykh strategiy v innovatsionnom razvitii ekonomiki Rossii, metodologicheskie osnovy formirovaniya innovatsionnykh marketingovykh strategiy, primenenie marketingovykh strategiy razvitiya biznesa v usloviyakh formirovaniya informatsionnogo obshchestva. Monografiya prednaznachena dlya prepodavateley VUZov, aspirantov, magistrantov, spetsialistov marketingovykh sluzhb