Vetenskap & teknik
Marketing Library and Information Services II
Dinesh K Gupta • Christie Koontz • Angels Massisimo
Inbunden
2269:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
- Format: Inbunden
- ISBN: 9783110280869
- Språk: Engelska
- Antal sidor: 423
- Utgivningsdatum: 2013-06-18
- Förlag: De Gruyter Saur