bokomslag Marketing Management Essentials You Always Wanted to Know
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Marketing Management Essentials You Always Wanted to Know

Callie Daum Vibrant Publishers

Pocket

729:-

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Andra format:

  • 162 sidor
  • 2020

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing:


        An overview of marketing and marketing management

        Creating a strategic marketing plan

        Performing market research

        Creating and maintaining customer relationships and customer value


Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

  • Författare: Callie Daum, Vibrant Publishers
  • Format: Pocket/Paperback
  • ISBN: 9781949395792
  • Språk: Engelska
  • Antal sidor: 162
  • Utgivningsdatum: 2020-07-04
  • Förlag: Vibrant Publishers