bokomslag Marketing Management for School Leaders
Psykologi & pedagogik

Marketing Management for School Leaders

Deidre Pettinga Azure D S Angelov David F Bateman

Inbunden

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Andra format:

  • 158 sidor
  • 2019
Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.
  • Författare: Deidre Pettinga, Azure D S Angelov, David F Bateman
  • Format: Inbunden
  • ISBN: 9781475850079
  • Språk: Engelska
  • Antal sidor: 158
  • Utgivningsdatum: 2019-07-12
  • Förlag: Rowman & Littlefield