Psykologi & pedagogik
Marketing Management for School Leaders
Deidre Pettinga • Azure D S Angelov • David F Bateman
Inbunden
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Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.
- Format: Inbunden
- ISBN: 9781475850079
- Språk: Engelska
- Antal sidor: 158
- Utgivningsdatum: 2019-07-12
- Förlag: Rowman & Littlefield