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This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp
- Format: Inbunden
- ISBN: 9780072315578
- Språk: Engelska
- Antal sidor: 876
- Utgivningsdatum: 2000-06-01
- Förlag: McGraw Hill Higher Education