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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
- Format: Pocket/Paperback
- ISBN: 9781292727035
- Språk: Engelska
- Antal sidor: 808
- Utgivningsdatum: 2024-06-12
- Förlag: Pearson