Marketing Management

Marketing orientation is an essential for the success of business organisation, as marketing
has become cumbersome in competitive era. Fundamental understanding of marketing
principals and marketing techniques help the business organisation to have the consumer
acceptance and loyalty profitably. Understanding of marketing is also essential for the
consumer to take right buying decision at right time. The present book is a sincere effort to
provide through understanding of conceptual base of marketing to the readers. It covers a
wide range of topics relevant to marketing and promotion of products. It focuses on the
importance of marketing for the marketers. Depending upon the present era or market the
focus has been given on Marketing Philosophies, Marketing Mix, Product & Services,
Consumers Behaviour, Branding, Advertising, etc. Caselet has been developed in the
beginning and case studies in the end of the chapters. The Learning objectives provide the
outline to the chapter detail and summery put the chapter detail in nutshell. Multiple choice,
short questions and long questions during the chapters helps in quick revision of the
developed topics. The objective of the book is to through knowledge about the numerous
dimensions of marketing in a systematic manner. We hope our efforts would help all those
who are desirous to have marketing knowledge