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This book provides a comprehensive exploration of marketing and financial services, distinguishing between products and services, and examining the evolving financial services landscape. It covers key aspects such as the services marketing mix, product strategies, pricing, distribution channels, and promotion, along with emerging trends like telemarketing and mobile banking in financial services marketing.
- Format: Inbunden
- ISBN: 9798895881231
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 2024-10-04
- Förlag: Notion Press