Marketing of High-Technology Products and Innovations 1

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Marketing of High-Technology Products and Innovations

Jakki Mohr • Sanjit Sengupta • Stanley Slater

Pocket

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552 sidor
2013

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service. This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Författare: Jakki Mohr, Sanjit Sengupta, Stanley Slater
Format: Pocket/Paperback
ISBN: 9781292040332
Språk: Engelska
Antal sidor: 552
Utgivningsdatum: 2013-11-01
Förlag: Pearson Education Limited