Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products

Provide your students with the vital information they need to successfully market high-tech products. 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.