bokomslag Marketing Online Education Programs
Data & IT

Marketing Online Education Programs

Ugur Demiray Serdar Sever

Inbunden

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  • 350 sidor
  • 2011
Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.
  • Författare: Ugur Demiray, Serdar Sever
  • Format: Inbunden
  • ISBN: 9781609600747
  • Språk: Engelska
  • Antal sidor: 350
  • Utgivningsdatum: 2011-06-30
  • Förlag: IGI Global