Marketing Orientation Report Applied to Lotus Cars 1

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Marketing Orientation Report Applied to Lotus Cars

Name: Marketing Orientation Report Applied to Lotus Cars
Price: 709 SEK
Availability: InStock
Author: Irene Anne McLaughlin
ISBN: 9783668259867

Irene Anne McLaughlin

Pocket

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24 sidor
2016

Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a marketing orientation approach.

Författare: Irene Anne McLaughlin
Format: Pocket/Paperback
ISBN: 9783668259867
Språk: Engelska
Antal sidor: 24
Utgivningsdatum: 2016-07-18
Förlag: Grin Verlag