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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
- Format: Pocket/Paperback
- ISBN: 9780133078350
- Språk: Engelska
- Antal sidor: 232
- Utgivningsdatum: 2013-02-01
- Förlag: Pearson Education (US)