Samhälle & debatt
Marketing Public Transit
J E Bateson • George S Day • Gordon Lewin • Chris Lovelock • Steven Permut
Inbunden
1859:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
- Illustratör: maps illustrations
- Format: Inbunden
- ISBN: 9780275924997
- Språk: Engelska
- Antal sidor: 238
- Utgivningsdatum: 1987-11-01
- Förlag: Praeger Publishers Inc