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Marketing Research for Managers

Sunny Crouch • Matthew Housden

Inbunden

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392 sidor
2016

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples

Författare: Sunny Crouch, Matthew Housden
Format: Inbunden
ISBN: 9781138144309
Språk: Engelska
Antal sidor: 392
Utgivningsdatum: 2016-08-01
Förlag: Routledge