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Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
- Format: Pocket/Paperback
- ISBN: 9780199655090
- Språk: Engelska
- Antal sidor: 552
- Utgivningsdatum: 2013-03-07
- Förlag: OUP OxfordOUP Oxford