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2020

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you're studying marketing research in any business or marketing course.

Författare: Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin, William Zikmund
Format: Pocket/Paperback
ISBN: 9780170438964
Språk: Engelska
Utgivningsdatum: 2020-06-18
Förlag: Cengage Learning EMEA