bokomslag Marketing Research
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Marketing Research

William Zikmund

Pocket

1519:-

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  • 648 sidor
  • 2020
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach.

The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.

This text is essential if youre studying marketing research in any business or marketing course.
  • Författare: William Zikmund
  • Format: Pocket/Paperback
  • ISBN: 9780170438964
  • Språk: Engelska
  • Antal sidor: 648
  • Utgivningsdatum: 2020-06-18
  • Förlag: Cengage Australia