Marketing Research

Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research.V. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction, segmentation, and forecasting, helping marketers and researchers build data-driven strategies with accuracy. Case studies and applied examples illuminate the effectiveness of these new methodologies, showing readers how to implement them in a fast-paced market environment. This book is ideal for students, researchers, and professionals seeking to adopt contemporary research methods and gain an edge in a rapidly evolving marketing landscape.