bokomslag Marketing Strategy for Creative and Cultural Industries
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Marketing Strategy for Creative and Cultural Industries

Bonita M Kolb

Inbunden

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Andra format:

  • 246 sidor
  • 2016
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
  • Författare: Bonita M Kolb
  • Illustratör: black & white illustrations
  • Format: Inbunden
  • ISBN: 9781138913622
  • Språk: Engelska
  • Antal sidor: 246
  • Utgivningsdatum: 2016-02-10
  • Förlag: Routledge