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MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
- Format: Pocket/Paperback
- ISBN: 9780357039236
- Språk: Engelska
- Utgivningsdatum: 2018-08-31
- Förlag: South-Western College Pub