Marketing That Matters: 10 Practices to Profit Your Business and Change the World 1

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Marketing That Matters: 10 Practices to Profit Your Business and Change the World

Name: Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Price: 239 SEK
Availability: InStock
Author: Chip Conley
ISBN: 9781576753835

Chip Conley

Pocket

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180 sidor
2006

award-winning marketers chip conley and eric friedenwald-fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any business

they offer a thorough and practical guide to selling what you do, without selling-out who you are.

key features

More and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits them

Through a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.

Författare: Chip Conley
Format: Pocket/Paperback
ISBN: 9781576753835
Språk: Engelska
Antal sidor: 180
Utgivningsdatum: 2006-10-01
Förlag: McGraw Hill / Europe, Middle East & Africa