719:-
Uppskattad leveranstid 10-16 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Inbunden 999:-
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
- Format: Pocket/Paperback
- ISBN: 9781349350957
- Språk: Engelska
- Antal sidor: 251
- Utgivningsdatum: 2013-01-12
- Förlag: Palgrave Macmillan