bokomslag Marketing With Seminars and Newsletters
Psykologi & pedagogik

Marketing With Seminars and Newsletters

Herman R Holtz

Inbunden

1859:-

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  • 243 sidor
  • 1986
Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on printing, mailing, promotion, advertising, pricing, worksheets, writing, public speaking, copyright, information sources, word processing, how to convert a sales presentation into a seminar, and more.
  • Författare: Herman R Holtz
  • Format: Inbunden
  • ISBN: 9780899300993
  • Språk: Engelska
  • Antal sidor: 243
  • Utgivningsdatum: 1986-01-01
  • Förlag: Praeger Publishers Inc