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160 sidor
2011

Essential guidance for entrepreneurs who need help in marketing their small business. This book provides information on the three most important areas of marketing: 5 Rules of Radical Marketing -- fish where the fish are, dominate the media, spend when people have money, measure the impact and add value, don't discount, brand your business -- how to design a logo, compile a design brief, understand the printing processes and manage your business's visual identity, advertise your business effectively -- create effective advertisements, select the right media and get creative with your budget. Written in an easy to follow style with simple black and white illustrations.

Författare: Annie Baptiste, Ria Van Zyl, Victoria Nicholson, Eric Parker
Format: Pocket/Paperback
ISBN: 9781920434120
Språk: Engelska
Antal sidor: 160
Utgivningsdatum: 2011-02-28
Förlag: Bookstorm