bokomslag Marketing
Samhälle & debatt

Marketing

David Mercer

Pocket

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Andra format:

  • 432 sidor
  • 1999
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice. Key book features: Offers the reader a highly practical reference guide. Gives an authoritative and comprehensive overview of the whole field of marketing. Provides extensive cross-referencing enabling easy reference from one entry to another. Developed over the past half decade with contributions from marketing experts and organizations.
  • Författare: David Mercer
  • Format: Pocket/Paperback
  • ISBN: 9780631211266
  • Språk: Engelska
  • Antal sidor: 432
  • Utgivningsdatum: 1999-01-01
  • Förlag: Wiley-Blackwell