Konst & kultur

Mass Communication Research Methods

Simon Cottle • Anders Hansen • Ralph Negrine • Chris Newbold

Pocket

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360 sidor
1998

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

Författare: Simon Cottle, Anders Hansen, Ralph Negrine, Chris Newbold
Illustratör: 360 p VIII
Format: Pocket/Paperback
ISBN: 9780333617106
Språk: Engelska
Antal sidor: 360
Utgivningsdatum: 1998-05-01
Förlag: Red Globe Press