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This book offers the following features:
- Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed specifically for this book to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.
- Explores the historical and cultural events that shaped each theory, adding to our continued accumulation of knowledge and understanding of ways that mass communication plays a part in shaping both individual behavior and the features of our constantly changing society.
- Clear, jargon-free writing make the basic concepts behind the theories accessible to readers
- Formalization of theories, founded at the end of each chapter, provides clarity and moves mass communication theories into the realm of traditional scientific fields
- Illustratör: black & white illustrations
- Format: Pocket/Paperback
- ISBN: 9780205331727
- Språk: Engelska
- Antal sidor: 400
- Utgivningsdatum: 2009-09-25
- Förlag: Pearson